Founded in 1985, New Image Productions/Michael Designs has a vast experience in unique and memorable high-end fashion show and event production.



Karim Atash and Michael Diaz established New Image Productions/Michael Designs as a full service window display design company in the mid 80s. With their passionate and fresh approach to design, the two founders created atmospheric award-winning window decorations for a variety of retail clients such as Caché, a mall-based specialty retailer of lifestyle sportswear and dresses.



During the 1980s and early 1990s, the fashion industry took over the South Beach, Miami area. The clothes worn on the television series such as “Miami Vice” had a significant influence on fashion, thus photographers were drawn to the flawless beaches and modeling agencies to the prime locations. New Image Productions/Michael Designs participated actively in the development of this brand new created industry, by providing state of the art production services for fashion shows. Brands like Chanel, Versace or Missoni relied on the outstanding set ideas, the high quality standards and the extraordinary eye for details of the company and its staff. During this time, Karim and Michael also added convention and trade show production to their service portfolio and even won an award for the best trade fair both at a furniture convention held in Miami. The judges and public were not only impressed by the innovative design concept but especially by the cutting-edge technology that the company was able to provide at that time already.



Miami is known as a major fashion center, home to models and some of the top modeling agencies in the world. Miami is also host to many fashion shows and events, including the annual Miami Fashion Week and the Mercedes-Benz Fashion Week Miami. Consequently, New Image Productions/Michael Designs have developed into an established full-service event technology company that has gathered a lot of experience in the field of fashion show and special events production, and have made impressive discoveries with impressive tasks. It is not only the grandiose huge events, but also the small and fine appearances that the company is offering to their clientele. Karim, together with his creative staff and partners, didn’t stop to surprise his clients with ueber-creative ideas for innovative light design, using state of the art materials and techniques for runways and even offering creative and technical services in the field of architectural projection mapping in 4D. Since his business partner Michael passed away on June 28, 2011, Karim and his team continue to develop creative ideas and projects always in the memory of a great partner and friend.