Style Fashion Week is the most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.

Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams.

In our previous fashion events we have featured designers such as: Madison Park Collective, GENArt, Ina Soltani, Stop Staring!, Future Heretics, Gypsy 05 and many more.

We also have relationships with a variety of media ranging from: Yahoo!, CBS, Clearchannel, New Beauty, Interior Design, Vogue, CNN, Sports Illustrated, Shape, Men’s Fitness, Harper’s Bazaar, Haute Living, E! InStyle, Life & Style, OK!, TMZ, , Venue Magazine, Angelino, 944, Paper, Flaunt, New York Magazine, Genlux, LA Times, Apparel News and WWD to name a few.


Karim Atash, owner and creative director of New Image Productions and Michael Designs is also co-owner of Style Fashion Week LA and in charge of design and production of all shows and events during the Fashion Week.